Media Kit and Rate Card
June 2023
Welcome to NZ’s most dynamic fishing fix.
NZ Fishing World is a multi-platform digital community for angling and boating enthusiasts of all levels.
Our dedicated audience is based in NZ and the wider South Pacific
NZ Fishing World promotions are all precisely measurable and accountable with full post analysis provided on request.
Our written and specialised video content lives and breathes, engaging the audience and creating deeper levels of brand connection that sells.
Media channels
Website
NZ Fishing World’s website hosts some of New Zealand’s most popular fishing content, with ten years of quality features and articles, covering near every aspect of fishing in Aotearoa.
Users from 80K to 160K per month
Seasonal page-views 150K to 300K per month
82% new users
www.nzfishingworld.co.nz
Media channels
Social Media
Available to increase reach of partner content marketing.
NZ Fishing World Facebook Page
- 79,000 followers
- Audience reach 50,000 per month
- Powerful reach males 25-54
NZ Fishing World Instagram
- 5,860 followers
NZ Fishing World YouTube
- 5,660 subscribers
Media channels
Email Newsletter
Our regular email communication to 5,600 subscribers includes regional fishing reports and seasonal fishing and boating features, in a dynamic format, including live video
Open rate 40%
Available for advertising
- Content marketing
- Digital banners
Media channels
Video Advertising Preroll
Our newly launched video advertising platform offers you the opportunity to leverage the latest proprietary videos uploaded by the community to NZ Fishing World.
Preroll advertising plays before the main video content is viewable by the user.
Not skippable for a minimum of 10-secs view time.
Video ads can be any length and include clickable links to external landing pages and product sites.
Video preroll is currently the most in-demand digital advertising platform available to marketers.
Pricing
Advertising Rates and Formats
Costs based on monthly campaign
Sponsorships available for selected site sections and categories
Sponsorship savailable for selected site sections and categories
Rates
(plus boost) (content supplied)
Digital Ads
Digital advertisements on the NZ Fishing World website are available in the following sizes
Formats accepted include HTML5, animated gif, and jpgs.
The Future
Angler's Planet launching soon
Angler’s Planet is an all-new site launching as part of NZ Fishing World.
This high-tech platform will offer advanced facilities for self-publishing user-generated content, a boat and tackle marketplace, automated trip planners and more.
Designed for anglers by anglers, we're building a comprehensive ecosystem around fishing needs, whether you're a weekend warrior or a seasoned pro.
